Keeping up with ever-changing digital marketing trends may seem challenging, but business owners must do. As more of us are working from home, there has been a massive spike in social media usage. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes in consumer behavior — and it doesn’t have to be you.
We connected with emerging digital marketing strategy consultant & specialist Asher Ali Mirza, founder of Digital Melons, to understand the eCommerce boom from 2022. In the recent discussion with us, Asher being a branding and digital strategy consultant said, “Your site is your primary selling tool —sending traffic from social media to a specific landing page designed with conversions in mind can help move prospects into sales.
Entertainment, engagement, and relationships are the focal points of your social media strategy and a pathway to expand your business. Each dollar deserves to generate ROI, values the cost ten times, minimum. If you have a tempting opt-in for your brand, promote it 'right' on your social channels.
This 'right' starts with compelling content, effective communications, and building a relationship with your audience. The tool is to run ads straight to the people waiting for your brands.”
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Asher said AR experience, ephemeral content, and personalization future of digital marketing will touch the peak from 2025 in the Indian subcontinent region. It’s the upcoming fundamental of branding & marketing strategy
It’s tough to stand out from the crowd as a brand. Having a social media advertising strategy in your pocket helps you control your expectations and ad spending. When examining B2B advertising, social media advertising was used by 83% of marketers and ranked second in success behind search engine marketing. All connect with an expectation to bring the brand connection & interaction.
Being familiar with the most accessible technological aspects, your brand reviews its plan and sets new goals.”
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He further added that TikTok’s success then pushed other brands such as Instagram to start competing for video-related features. This led to an unstoppable trend or a wildfire among the social media giants that resulted in the Instagram Reels, Facebook Reels, and Youtube Shorts. Just because of the leading trend amongst digital creators, Pinterest and LinkedIn are also investing in their video features as the trend grows and enables brands to attract an engaged community of followers. 87% of creators focus on ephemeral content in their digital content strategy.
Asher Mirza has been acing digital marketing for the past eight years, catering to eCommerce, Amazon dropshipping, Real Estate, Education, & Healthcare -in international and local industries. He further expressed that the video marketing trend doesn’t mean that you need to start investing in expensive video services. The focus is all on storytelling and building relationships with your audience.
“As we can sense how empathetic marketing solves your audiences' challenges in a format that makes the most sense on a platform where they're likely to find it.”
Ever since the Covid-19 pandemic, consumers' preferences have drastically changed and demanded an online presence but a mobile-friendly one — it’s crucial to stay ahead in the marketing game with a well-developed digital marketing strategy.
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Contact Person: Asher Ali Mirza
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Country: United States
Website: www.ashermirza.com
