Despite its micro-cap share price, PeerLogix, Inc. (OTC: LOGX) is becoming an increasingly powerful advertising technology and data aggregation company in the streaming-video analytics space. PeerLogix CEO, Will Gorfein, believes that its strength comes in part from being one of only a few select companies that integrate their own software as a service (SAAS) platform that enables the tracking and cataloging of over-the-top (OTT) viewership data. That data can be instrumental in determining consumer trends and preferences related to media consumption. For PeerLogix clients, having that data can be a game-changer for how they plan content and spend precious advertising dollars.
PeerLogix CEO, Will Gorfein, went deeper into the subject when he joined CEO5in5 to discuss how the quantitative features of the PeerLogix platform are positioning the company to be a standout competitor in the streaming-video-data analytics industry. Some of those strengths include PeerLogix's patented platform that collects, catalogs, and analyzes over-the-top data, including IP addresses of the streaming and downloading parties, the name, and media type (movie, television, documentary, genre) of programs watched.
That data is then filtered through a combination of licensed, publicly available, and proprietary databases to provide insights into consumer preferences. It may be the only platform that offers predictive analytics, which is enormously useful to its growing list of current and potential clients, including digital advertising firms, product and media companies, entertainment studios, and investment companies. Here's how Will Gorfein explains it:
Video Link: https://www.youtube.com/embed/kvbApJ2_H8g
PeerLogix Is Setting Up To Take On Industry Heavyweight Nielsen Holdings
Touched on during the above podcast, PeerLogix is already positioned to challenge industry viewer-ratings heavyweight Nielsen Holdings (NYSE: NLSN). It's a contest that PeerLogix can eventually win, and place the company as a leader in providing the most current, comprehensive, and predictive streaming-data viewership analytics to a long list of professional clients. If even modestly successful in its challenge, PeerLogix can reap substantial windfalls.
To the victor will go the spoils, with potentially billions in revenue in the long-term going to the company with the best quantitative solutions. And don't think cable TV providers like DISH Network (NASDAQ: DISH) and Charter Communication (NASDAQ: CHTR) are not sweating the change in consumer viewing habits. They need information, too, as they watch the once-dominant cable-viewership model disintegrate firsthand as consumers trend toward online and free streaming video content. That change disrupts an entire market, causing content providers and marketing companies to scramble to find the most useful data to make informed decisions. PeerLogix is hoping to fill that need by providing real-time viewership analytics. Compare that advantage to Nielsen, who generally sells week-old data, and it is simpler to understand why there is building excitement about PeerLogix.
It's also important to keep another critical factor in mind when evaluating the PeerLogix market opportunity. Despite the change in viewership habits, media buyers, in particular, still require necessary and targeted data to correctly place billions in ad dollars targeting specific audiences and demographics. Since they can make better decisions with better data, PeerLogix can fill their demands from a unique and powerful ability to analyze viewership data from roughly 180 million households and more than 50,000 premium TV shows and movies. Compare that number to Nielsen Holdings, who generally collects data from approximately 22,000 homes to compile its consensus, and a common theme emerges – PeerLogix offers a better consumer-driven analytics package.
Streaming Data Analytics Puts PeerLogix In A $42 Billion Market
PeerLogix, while a new company to most, is already entrenched into a video-streaming market that reached more than $42.6 billion in 2019. While already significant, that total is expected to grow by more than 20.4% annually through 2027. Those kinds of numbers turn the heads of advertisers, programmers, and even hedge-fund managers that make money by making informed decisions. And PeerLogix has been making its own right decisions to attract their attention.
PeerLogix made its best decision by building a platform that creates and sells real-time analytical and quantitative data sets. That data is critical to guide client decisions related to ad-spends, content purchasing, and investment. And far different from a Nielsen product that might track only 22,000 homes, each of PeerLogix's reports gets generated from viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed on virtually all of the mid and long-tail OTT networks. Having that targeted tracking ability has helped PeerLogix establish a massive collection of data that includes historical and current content.
And to those that believe PeerLogix's competitive position can be easily poached, think again. The PeerLogix platform has earned patent protection for data collection processes, OTT database integration, and insight development algorithms.
Market Opportunity Exposed
The developing market opportunities for PeerLogix are substantial. And with its strategy to build a diversified revenue stream through separate business verticals, the company can quickly capitalize on a multi-million dollar near-term market opportunity. Success could change its micro-cap share price of roughly $0.05 per share into a value far more appreciative of its already established intrinsic value.
Although PeerLogix may only be starting its journey to becoming the "Nielsen" of the streaming-data viewership world, its advantages in the competitive landscape can't be ignored. Clients won't overlook the benefits, either. Real-time data, graphical representations, data from 180 million households and daily real-time updates are only a few benefits. The biggest asset comes from the company's ability to deliver meaningful and actionable data to many clients that may need this data to simply survive the market disruption.
And if that's the case, PeerLogix may be the best-positioned company to seize upon an enormous market opportunity. To put the moment in sector terms - PeerLogix is providing an analytical data package that must be viewed.
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