Companies are looking at ways to impact their digital customer buying experience, according to Atlatl Software. Some are making investments in new dealer portal tools, others in 3D/AR/VR product assets and some are even rolling out customer-facing web configurators. All of the above are ways of providing a better, more modern customer experience.
Forrester reported that 65 percent of B2B buyers find gathering online superior to working with a sales representative. Leveraging text-based quote requests to gather information like Name, Company, Email & Phone Number, are behind the times when it comes to giving today’s digital customer what they want. Today's digitally savvy buyers do not want to talk to a sales representative to get a ballpark budget. They want to do the research and have that information before getting into the buying process. Those vendors that make it easy for customers to get pricing are the ones who will win out.
The shift to digital selling across configured-to-order and engineered-to-order products is slower than in true eCommerce retail applications. B2C will always make its way over to B2B. As "digitally native" millennials continue to make up more and more of the workforce, they will come to expect a similar buying experience to Amazon, even in the more complex sales processes. It is up to the vendors to figure out how to make it work. Whether we are talking about configuring a large piece of industrial equipment (C2O) or routing a conveyor system through a warehouse (E2O), buyers want a quick and seamless experience because that is what is accustomed to in day-to-day life.
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About Atlatl Software:
Charleston, SC-based, Atlatl Software (www.atlatlsoftware.com) is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.
- Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
- Increases speed and accuracy of configuration and quoting process.
- Produce dynamic sales approval drawings of products as they are configured.
- Instantly generate professional quotes with dynamic pricing.
- Efficiently manage the sales pipeline from lead to close, all on a mobile device.
- Digitally share pricing information and receive pipeline data from the distribution network.
Follow Atlatl Software on Twitter @Atlatlsoftware.
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Company Name: ATLATL Software
Contact Person: Chris Beaudin
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Phone: (540) 335-1801
Address:658 King St
City: Charleston
State: SC
Country: United States
Website: www.atlatlsoftware.com
