Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum.
The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.
IMARC’s latest study “Global Advertising Market Report & Forecast 2016-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.
Key Aspects Analyzed:
Understanding the Global advertising market
Focus of the Analysis:
- Composition of the market
- Major players
- SWOT analysis of the industry
- Historical growth trends and driving factors
- Market outlook
- Television advertising market
Focus of the analysis:
- An overview of the television industry
- Analysis of various sub-segments with their performance
- Major industries that use television as an advertising medium
- Major companies that use television as an advertising medium
- Historical growth trends and driving factors
- Market outlook
- Print advertising market
Focus of the analysis:
- An overview of the print advertising industry
- Analysis of various sub-segments with their performance
- Major players in each segment and their performance
- Major industries that use print as an advertising medium
- Major companies that use print as an advertising medium
- Historical growth trends and driving factors
- Market outlook
- Radio advertising market
Focus of the analysis:
- An overview of the radio advertising industry
- Radio listenership
- Major industries that use radio as an advertising medium
- Major companies that use radio as an advertising medium
- Historical growth trends and driving factors
- Market outlook
- Internet/On-line advertising market
Focus of the analysis:
- An overview of the Internet/On-line advertising industry
- Viewership of various websites
- Major industries that use internet as an advertising medium
- Major companies that use internet as an advertising medium
- Historical growth trends and driving factors
- Market outlook
- Mobile advertising market
Focus of the analysis:
- An overview of the mobile advertising industry
- Various forms of mobile advertising
- Major industries that use mobile as an advertising medium
- Major companies that use mobile as an advertising medium
- Historical growth trends and driving factors
- Market outlook
- Outdoor advertising market
Focus of the analysis:
- An overview of the outdoor advertising industry
- Analysis of various sub-segments with their performance
- Major industries and companies that use outdoor advertising as an advertising medium
- Historical growth trends for each sub-segment and driving factors
- Market outlook for each sub-segment
Table of Contents:
1 Executive Summary
2 Introduction to the Global Advertising Market
2.1 Current and Historical Market Trends
2.2 Performance of Various Segments
2.3 Performance of Various Regions
2.4 Key Players and their Market Shares
2.5 Market Forecast
3 Global Advertising Market: Industry Performance
3.1 Global Television Advertising Market
3.1.1 Current and Historical Market Trends
3.1.2 Performance of Various Segments in Television Advertising
3.1.3 Performance of Various Regions in Television Advertising
3.1.4 Contribution of Major Industries in Television Advertising Market
3.1.5 Market Forecast
3.2 Global Print Advertising Market
3.2.1 Current and Historical Market Trends
3.2.2 Newspaper Advertising Market
3.2.2.1 Current and Historical Market Trends
3.2.2.2 Major Newspapers: Performance by Readership
3.2.2.3 Market Forecast
3.2.3 Magazine Advertising
3.2.3.1 Current and Historical Market Trends
3.2.3.2 Major Magazines: Performance By Readership
3.2.3.3 Market Forecast
3.2.4 Contribution of Major Industries in Print Advertising Market
3.2.5 Market Forecast
3.3 Global Radio Advertising Market
3.3.1 Current and Historical Trends
3.3.2 Global Radio Advertising Market: Performance by Region
3.3.3 Contribution of Major Industries in Radio Advertising Market
3.3.4 Market Forecast
3.4 Global Outdoor Advertising Market
3.4.1 Current and Historical Trends
3.4.2 Performance by Region
3.4.3 Performance of Various Segments
3.4.4 Contribution of Major Industries in Outdoor Advertising Market
3.4.5 Market Forecast
3.5 Global Internet Advertising Market
3.5.1 Current and Historical Trends
3.5.2 Performance of Various Regions
3.5.3 Search Advertising Market
3.5.3.1 Current and Historical Trends
3.5.3.2 Market Forecast
3.5.4 Display Advertising Market
3.5.4.1 Current and Historical Trends
3.5.4.2 Market Forecast
3.5.5 Classified Advertising Market
3.5.5.1 Current and Historical Trends
3.5.5.2 Market Forecast
3.5.6 Video Advertising Market
3.5.6.1 Current and Historical Trends
3.5.6.2 Market Forecast
3.5.7 Contribution of Major Industries in Internet Advertising Market
3.5.8 Most Visited Websites
3.5.9 Market Forecast
3.6 Global Mobile Advertising Market
3.6.1 Current and Historical Trends
3.6.2 Performance of Various Regions
3.6.3 Contribution of Major Industries in Mobile Advertising Market
3.6.4 Market Forecast
3.7 Global Cinema Advertising Market
3.7.1 Current and Historical Trends
3.7.2 Performance of Various Regions
3.7.3 Contribution of Major Industries in Cinema Advertising Market
3.7.4 Market Forecast
4 Global Advertising Market: Industry Analysis
4.1 Strengths
4.2 Weaknesses:
4.3 Opportunities
4.4 Threats
5 Global Advertising Market: Top Players
5.1 WPP Group PLC
5.2 Omnicom Group
5.3 Publicis Groupe
5.4 Interpublic Group of Companies
5.5 Dentsu
List of Figures:
Figure 2 1: Global: Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 2 2: Global: Advertising Market: Breakup by Segment (in %), 2015
Figure 2 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2008 & 2015
Figure 2 4: Global: Advertising Market: Regional Breakup (in %), 2015
Figure 2 5: Global: Advertising Market: Share of Key Players (in %), 2015
Figure 2 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 2 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2021
Figure 2 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2021
Figure 3 1: Global: Television Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 2: Global: Television Advertising Market: Breakup by Segment (in %), 2015
Figure 3 3: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2015
Figure 3 4: Global: Television Advertising Market: Regional Breakup (in %), 2015
Figure 3 5: Global: Television Advertising Market: Breakup by Industries (in %), 2015
Figure 3 6: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2016- 2021
Figure 3 7: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion),
Figure 3 8: Global: Print Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 9: Global: Print Advertising Market: Breakup by Segment (in %), 2008-2015
Figure 3 10: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 11: Global: Circulation Revenue of Newspapers (in US$ Billion), 2010 & 2014
Figure 3 12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2014
Figure 3 13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 15: Global: Circulation Revenue of Magazines (in US$ Billion), 2010 & 2014
Figure 3 16: Global: Magazine Advertising Market: Top Magazines by Readership (in Million)
Figure 3 17: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2016-2021
Figure 3 18: Global: Print Advertising Market: Breakup by Industries (in %)
Figure 3 19: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 20: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2016-2021
Figure 3 21: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 22: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2015& 2021
Figure 3 23: Global: Radio Advertising Market: Regional Breakup (in %), 2015
Figure 3 24: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 25: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 26: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 27: Global: Outdoor Advertising Market: Regional Breakup by Value, 2015 & 2021
Figure 3 28: Global: Outdoor Advertising Market: Breakup by Region (in %), 2015
Figure 3 29: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2015
Figure 3 30: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2015
Figure 3 31: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 32: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 33: Global: Internet Advertising Market: Breakup by Segment (in %), 2015
Figure 3 34: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
Figure 3 35: Global: Internet Advertising Market: Regional Breakup (in %), 2015
Figure 3 36: Global: Search Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 37: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 38: Global: Display Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 39: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 40: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 41: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 42: Global: Video Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 43: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 44: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 45: Global: Internet Advertising Market: Most Visited Websites
Figure 3 46: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 47: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 48: Global: Mobile Advertising Market: Breakup by Segment (in %), 2015
Figure 3 49: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
Figure 3 50: Global: Mobile Advertising Market: Regional Breakup (in %), 2015
Figure 3 51: Global: Mobile Advertising Market: Breakup by Industries (in %), 2015
Figure 3 52: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
Figure 3 53: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2008-2015
Figure 3 54: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2015 & 2021
Figure 3 55: Global: Cinema Advertising Market: Regional Breakup (in %), 2015
Figure 3 56: Global: Cinema Advertising Market: Breakup by Industries (in %)
Figure 3 57: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2016-2021
List of Tables:
Table 1 1: Global - Advertising Market - Performance of Various Segments, (in US$ Billion), 2008-2015
Table 1 2: Global - Advertising Market Forecast - Performance of Various Segments, (in US$ Billion), 2016-2021
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