25 July 2014: MIAMI – Save this Date. Saturday, July 26. Punctually at 9 pm Van Gough (Vodka) ® will be hydrating a fashionable gathering of fortunate guests able to extend their Miami Beach Fashion Week soiree one more weekend. With Mercedes Benz Fashion Week, one of the most ribald and wonderful in celebration of their first decade, Fury Advertising Group brings to Miami Beach the inaugral pop-up, Fashion X Music Event, a series, of Multi Media Face to Face socializing, Fine Dining, and sizzling au courant Fashion underwritten by select Sponsors of interest to the U Generation.
Renowned fashion designers Glen Miller for Ann Turk and Johanna Castillo Showcase their fall collections Saturday, July 26, 2014, 9pm to all night. Doors open at 8:30 with complimentary signature cocktails by the splendid Van Gough Vodka portfolio from 9 to 10. SLS Hotel South Beach, as is the case with their properties in Las Vegas, Beverly Hills and soon New York and beyond are set against iconic international backdrops. The refashionable, mid century jewel on 17th & Collins is a pristine seaside and poolside setting of Hyde Beach. An interactive event, Fashion X Music Event Series blends the worlds of couture fashion, live music, digital media, and South Beach nightlife in an experience like no other. Valet is $35.00 (ouch). Alternative parking 16th & Collins.
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The much-anticipated Fashion X Music E S will include sizzling previews of next season's looks from both Miller and Castillo along with live performance by DJ SANDMAN. The night kicks off at 9PM as Miami’s fashion editors and buyers intermingle with an eclectic group of socialites, stars, and tastemakers. Digital Stars of Miami will also be present at the show, as the reality starlets play host to guests in attendance and bring the night to life for their fans that follow them online.
Fashion X Music Event Series is the brainchild of Stephan Morris of Carpe Collective Holdings and is a refreshingly new take on fashion and Miami nightlife. “We’ve created an experience like no other,” says Morris. “Miami needed a sophisticated, sexy, and interactive approach to showcasing fashion all year long. Hyde Beach at the SLS Hotel is the perfect venue and partner for this series.”
Collaborators on the series include Carrie Freedman, South Florida’s go-to stylist and fashionista, Fury Advertising, a boutique digital and events agency, AlloyCars, hand creafter recreations of historica road ready race cars, and Dry De Luxe, Florida’s elite blow dry lounge who will be styling the models’ hair for the show.
Highly anticipated, the exclusive event with an open bar for guests from 9PM to 10PM, courtesy of Van Gogh Vodka®, the fashion reveal is slated to start at 10:30PM. Attire is fashionable resort and evening poolside, Invited to attend are the smart set , fashionistas and 'nistos', press members, nocturnal socialites and the arbiters of the next cool thing. To confirm an interview or receive more information regarding this event, contact Chris Payne of Fury Advertising at cpayne@furyadvertising.com or 305-394-5626.
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About Glen Miller for Ann Turk:
Ann Turk has distinguished itself as a specialty brand synonymous with personal luxury and high quality accessory design. Made in America since 1982, the Glen Miller for Ann Turk label has been featured in every major department store including Bergdorf Goodman, Neiman Marcus, and Harrod’s, and has been adorned by a regal clientele ranging from royalty to pop icons. For more information about Glen Miller for Ann Turk, go to http://annturk.com
About Johanna Castillo:
Glamour conquers all is the motto of Johanna Castillo, a sophisticated, multifaceted actress and designer who fused her heritage, education, work experience, and her passion for the arts into her fashion. To learn more about Johanna Castillo, go to http://fashionbyjohannacastillo.com/
About SLS Hotel Hyde Beach:
Already established as the premier nightlife destination in Los Angeles and Las Vegas, Hyde Lounge’s energy takes over the sand with the debut of its first day and nightlife oceanfront location – Hyde Beach. With more than 8,000 square feet of pool, beach and indoor-outdoor space, Hyde Beach offers artful mixology and José Andrés cuisine, all inspired by the flavors and culture of the local community. For more information on SLS Hotel Hyde Beach, go to http://slshotels.com/southbeach/hyde_beach
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