Global Online Video Platform Market is anticipated to witness exponential growth in the forecast period. An online video platform (OVP) provided by a video hosting service enables users to convert, upload, store, and play back video content on the Internet, frequently via a structured, large-scale system that could generate revenue.
The factors that propel the growth of the market include increasing acceptance of live video online streaming, upsurge in online video consumption, increasing consumer demand for content delivery anywhere, anytime, and on multiple devices, increasing use of mobile phones, tablets, BYODs, PCs, and connected TVs delivering economical video services.
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On the other hand, there are factors that may hamper the growth of the market including free open-source video platforms. Online video platform market is anticipated to grow at a significant CAGR of 18.3% in the upcoming period as the scope, product types, and its applications are increasing across the globe.
The market may be explored by type, application, end user, and geography. Market may be explored by type as Mobile Video Live Streaming, Video Content Delivery Network, Video Analytics, Video Content Management, and Others. The “Video Content Management” segment led the online video platform market in 2016 and will continue to lead in the forecast period. However, Mobile Video Live Streaming is anticipated to surpass in terms of growth in the forecast period.
The key applications that could be explored in this market include Commercial Video Platform, Video Sharing, and Others. The “Video Sharing” segment led the market in 2016 and will continue to lead in the forecast period. Video Sharing segment is followed by commercial video platform. Based on end users, the market could span Content Creator, Individual, and Brand & Enterprises. The “Brands & Enterprises” segment led the market in 2016 and will continue to lead in the forecast period.
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North America accounted for the major share of the online video platform market in 2016 and will continue to lead in the forecast period. The factors that could be attributed to the growth include high demand for video games, and technological advancement. North America is expected to be followed by Asia-Pacific region in the forecast period.
Some of the key players that fuel the growth of the online video platform market are IBM Cloud Video, Brightcove, Piksel, Ooyala (Telstra), the Platform (Comcast Technology Solutions), Samba Tech, Kaltura, Arkena, Wistia, Ensemble Video, Xstream, Viocorp, Media Platform, Vzaar and Anvato (Google). The leading companies are taking up partnerships, mergers and acquisitions, and joint ventures in order to boost the inorganic growth of the industry.
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Market Segment:
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Global Online Video Platform Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Akamai Technologies
• Alphabet
• Brightcove
• Comcast Technology Solutions
• Telstra
• Verizon
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