A new e-book by a veteran marketer Ryan Bilodeau shows small business owners how to leverage human psychology to retain their customer base.
Products to People: The Mechanics of Marketing by Ryan Bilodeau is a new take on an old endeavor: growing one's small business. Now bakers, local mechanics and donut shop owners can learn how to leverage human psychology to better understand and market to potential customers.
In the book Ryan Bilodeau focuses on four human qualities that render people more likely to buy a product. These realities should be considered, Bilodeau argues, when marketing one's product to the masses:
- People Are Inattentive. Your marketing approach must account for this reality if your product is ever to gain the sustained interest of the public.
- People Are Trendy. If your product is wrapped up in a popular movement, fad or is related to a new and trendy product niche, then people are more likely to purchase it.
- People Are Needy. From Facebook friends to Twitter followers, people like to collect things. Why not convince people to collect your product as well?
- People Are Tribal. People like to be part of causes or affiliated with organizations. If you can align your product with a brand or way of life, then you will have at your disposal a built-in customer base.
“Small businesses are the backbone of this country. And many of them fail each year because they don’t know how best to market to potential customers. I hope this book helps them do just that,” says Bilodeau, who has a background in marketing for both small businesses and political candidates.
Ryan Bilodeau is a teacher, author and small business owner who is ardent about helping the homeless. In his personal life, Ryan is a big fan of marketing, writing, Boston sports, poetry, politics and hip-hop.
Products to People: The Mechanics of Marketing is available on Amazon and at http://productstopeople.com