The global tonic water market is anticipated to register a CAGR of 7.2% during the forecast period. The rise in the alcohol consumption including vodka, gin, and other types of cocktails is the key factor driving the market. Tonic water contains quinine that helps in reducing the chances of malaria and leg related medical diseases. These medicinal properties of tonic water is anticipated to fuel growth during the forecast period.
Tonic water is consumed in soft drinks along with spirits across. Many drinks have a strong tonic water base, which provides a bitter taste to cocktails, which are popularly known as ‘G and T’, representing gin and tonic, primarily in countries such as the U.S., the U.K., Canada, Australia, Ireland, and New Zealand. Snoop that is a drinks supplier and a developer of celebrity spirits brands and wine, partnered with the Prestige Beverage Group to develop Indoggo Gin in the US.
Indian tonic waters to combat malaria is witnessing a resurgenceblend of quinine with sugar, gin, and water to create a malaria-fighting delicious sundowner. It is paired with whiskey, gin, or even coffee. Fever-Tree, a UK-based brand launched its product range in the Indian market, which is equivalent of coals to Newcastl. In India, over the past two years, a group of small and feisty companies have developed a range of high-quality tonic waters and some of which have by now garnered enormous attention across the international market.
Atlas, one of the world’s largest and extensive gin manufacturer, has launched a new series of updates to its juniper-infused range. In September 2020, Atlas will introduce their consumers to the flavors of South America and Amazonian rainforest’s native botanicals, coupled with different expressions handpicked from Colombia and Peru.
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The lockdown due to Covid-19 pandemic has provided an opportunity to sample for premium mixers. Consumers have improved their quarantine cocktail set-up, providing an off-trade arm to supermarkets and shops, thus, registering a robust growth. Fever-Tree says that the market observed a material trading in 2020 trading due to the temporary closure of pubs and restaurants. However, the market is getting crowded customers in U.K., the U.S, and Australia as a result of mixing more drinks at home.
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Further findings from the report suggest:
Regular tonic water accounted for the highest revenue with a share of more than 75.0% in 2019 and projected to maintain its dominance during the analysis timeline. This can be attributed to a wide range of products in the market.
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Keurig Dr Pepper
THE COCA-COLA COMPANY
White Rock Products Corporation
Asahi Group Holdings, Ltd.
Bradleys Tonic Co.
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