Commenting on Lyra Glassware's association, Mr. Satish Arora, Director, Lyra Glassware – said, "Lyra Glassware is a brand that exemplifies the future of glassware with its amazing quality and subtle range of designs for all your Glassware needs. We are proud to announce the partnership between Lyra Glassware and "Half - Girlfriend", as this movie is in sync with the brand philosophy of never giving up on a relationship. This is a testimony of the popularity and connect the baseline has been able to achieve. And after seeing some parts of the film I truly believe that, the Film has achieved the synergy way beyond our expectations."
"For Lyra Glassware, we have found an ideal in-film placement that does not seem forceful considering the fact that the movie script integrates very well with what the brand stands for. It is very important to know how product placement should be done in films-visible, but at the same time, blending in with the rest of the plot", said Mr. Satish Arora
The movie has received a very positive response from moviegoers, making the movie a hit.
The association has been backed by a comprehensive communication plan comprising of modern trade, and a nationwide exciting contest that is running in eateries, restaurants & multiplexes. The lucky winners of the contest were given an opportunity to meet with the star cast and watch the premiere show with them.
A specially created television commercial with shots from the movie was run on the screens across the country. The spirit of Lyra Glassware is completely encapsulated within the Film to bring alive the philosophy of 'Cheers with Lyra'. The movie released on May 19th, 2017.
Lyra Glassware limited edition “Half-Girlfriend” range is available at Hyper City, Home Town, Home Centre, Metro Cash & Carry, More Hyper Market, Star India Bazaar, Spar Hyper Market and Spencer’s.