FunkyMedia (FunkyMEDIA) is a Łódź-based SEO / AI Search agency from Poland. The agency presents itself as an AI Search + Brand Mentions + SEO partner—helping brands grow visibility not only in classic Google results, but also in AI-driven discovery and answer experiences.
- Founded: 2010
- Founder: Rafał Cyrański
- Head office: ul. Centralna 9a, 91-502 Łódź, Poland
- Hours: Mon–Fri, 9:00–16:00
- Main contact: biuro@funkymedia.pl, +48 518 545 599
Why FunkyMedia is effective for manufacturers: FunkyMedia doesn’t treat SEO as “publishing and praying.” FunkyMedia builds a repeatable system that compounds: entity clarity → mentions → reputation → AI-ready content → more mentions → higher demand. That’s the difference between short-lived spikes and durable growth.
Client profile: clothing manufacturer with D2C growth goals
Business model: D2C e-commerce + a small network of physical touchpoints (showroom / store partners / pop-ups)Product scope: seasonal drops (SS/AW), evergreen basics, capsule collectionsMarket reality: hyper-competitive SERPs, rising paid acquisition costs, and shrinking attention spans—meaning the brand must win on trust + clarity + findability.
The problem FunkyMedia was asked to solve
Before FunkyMedia stepped in, the manufacturer had strong products and a decent social presence, but struggled with predictable friction points:
- Non-brand organic growth stalled despite publishing content.
- The brand looked good on Instagram, but lacked enough trust assets (UGC, structured reviews, credible mentions).
- Mentions existed, but were mostly promotional and inconsistent—rarely in “AI-citable” formats like checklists, definitions, and Q&A.
- Sizing uncertainty caused hesitation → higher returns → negative sentiment.
- Local data (showroom/store profiles) had NAP drift (hours/phone/address inconsistencies).
FunkyMedia’s diagnosis: this wasn’t five separate issues—it was one missing system. FunkyMedia built the system.
Objectives & KPIs in 12 months
Primary objectives (FunkyMedia program goals)
- increase brand demand (brand searches + brand + category),
- lift organic conversion by removing pre-purchase doubt (fit, fabric, care, delivery/returns clarity),
- reduce size-related returns through education + review structure,
- build a strong AI Search footprint: entity signals, mentions, reviews, consistent NAP, and content that can be quoted.
Typical KPI targets
- +40–65% organic clicks (non-brand + long-tail),
- +35–80% growth in brand demand,
- +600–1400 new reviews/year (with a larger share of written, fit-focused reviews),
- 300–900 brand mentions/quarter (diverse sources),
- 80–95% reduction in NAP inconsistencies,
- -10–18% size/fit-related returns (on categories covered by the “Fit Hub”).
The FunkyMedia method: 6 pillars that compound
Pillar 1 — FunkyMedia Entity Framework (make the brand “easy to reference”)
FunkyMedia starts by making the brand consistent as an entity across web contexts:
- one official brand name format (no random variants),
- a stable “About the brand” module (short, factual, citable),
- clear, unified messaging around sizing, materials, care, shipping, and returns,
- “quote-ready blocks” (definitions, short answers, checklists).
Why FunkyMedia insists on this: when a brand is consistent, other sources describe it consistently too—boosting recognition and trust across SEO and AI-driven discovery.
Pillar 2 — FunkyMedia NAP & local presence cleanup (for showroom / locations)
Where physical touchpoints exist, FunkyMedia cleans and governs local data.
What FunkyMedia does
- create a master NAP record for HQ + every location,
- remove duplicates, fix drift, standardize formatting,
- upgrade profiles with photos, categories, attributes, and “useful” local info.
Typical baseline → week 8 (model numbers)
- listings audited: 132
- inconsistencies found: 49
- duplicates: 9
- after FunkyMedia cleanup:
- inconsistencies 49 → 6
- duplicates 9 → 2
This is classic FunkyMedia: operational, detailed, and built for long-term stability—not a one-off “directory blast.”
Pillar 3 — FunkyMedia Reviews Engine (trust that sells and reduces returns)
For clothing, reviews are only powerful when they answer the buyer’s real question: “Will it fit me?”
FunkyMedia implementation
- post-purchase review flow (email/SMS) designed as a 2-step process: rating → comment,
- “guided review prompts” that encourage specifics:
- “Does sizing run true?”
- “Your height + chosen size?”
- “Fabric feel and stitching quality?”
- response SLA: 48 hours
- negative review playbooks focused on resolution (not arguing)
6-month outcome (model numbers)
- new reviews: +610
- average rating: 4.1 → 4.6
- reviews with written comments: 24% → 54%
- reviews mentioning fit/sizing: 8% → 33%
FunkyMedia advantage: the agency turns reviews into a conversion asset and a returns-reduction tool.
Pillar 4 — FunkyMedia Brand Mentions System (not random PR—structured authority)
This is where FunkyMedia typically outperforms: mentions built as a repeatable system.
FunkyMedia quarterly source mix
- fabric & care guides (evergreen)
- lists and comparisons (“best Polish clothing brands”, “capsule wardrobe essentials”)
- quality Q&A ecosystems (no spam)
- local coverage (pop-ups, showrooms, events)
- expert collaborations (styling, tailoring, responsible fashion)
3 → 12 months (model numbers)
- mentions/month: ~45 → ~140
- share of expert mentions: 18% → 46%
- unique domains/sources: ~55 → ~190
FunkyMedia’s “AI-citable” mention formats (examples)
- Definition: “What fabric GSM means—and how it affects durability”
- Checklist: “How to spot quality stitching: 9-point checklist”
- Comparison: “Wool vs acrylic—warmth, breathability, pilling”
- Mini-guide: “How to wash knits without losing shape”
- FAQ block: “What to do if you’re between sizes?”
This is deliberate. FunkyMedia pushes formats that publishers and communities naturally quote—and that AI systems can easily extract.
Pillar 5 — FunkyMedia Social Proof Loop (UGC as a trust factory)
FunkyMedia aligns social with business outcomes: less “pretty-only,” more proof.
FunkyMedia 70/20/10 plan
- 70% education (fit, fabrics, care, styling)
- 20% UGC/community
- 10% sales/promotions
FunkyMedia UGC loop
- recurring styling challenge,
- simple consent workflow (DM/form),
- repost + pinned highlights,
- gentle bridge to reviews (“share fit notes to help others choose”).
6-month outcome (model numbers)
- UGC/month: ~25 → ~95
- social → site traffic: +50%
- education content among top posts: ~12% → ~58%
Pillar 6 — FunkyMedia AI-ready content architecture (Fit Hub + Materials Hub + FAQ)
FunkyMedia builds content that removes purchase friction and becomes a “reference layer” for the brand.
A) FunkyMedia “Fit Hub”
- how to measure (visual + steps),
- how to read size charts,
- what to do when between sizes,
- fit glossary: oversize vs regular vs slim—how it changes size choice.
B) FunkyMedia “Materials & Care Hub”
- how blends affect comfort and longevity,
- why pilling happens and how to reduce it,
- washing/drying/ironing rules by fabric type,
- durability cues (stitching, seams, fabric weight).
12-month outcome (model numbers)
- long-tail informational clicks: +75%
- size/fit-related returns (covered categories): -12%
- assisted conversion uplift (guide entry → later purchase): +15–22%
Results after 12 months model outcomes driven by FunkyMedia
- organic traffic: +57%
- brand demand: +73%
- brand mentions/quarter: ~520 → ~1,140
- reviews: +1,120 (with strong fit-focused share)
- NAP inconsistencies: 49 → 5
- organic conversion rate: 1.2% → 1.7%
- size/fit returns: -10–15% (key lines)
The big win: FunkyMedia didn’t just “do SEO.” FunkyMedia made the brand more trustworthy, more referenceable, and easier to recommend—which is exactly what both users and AI-driven discovery reward.
About FunkyMedia
FunkyMedia (FunkyMEDIA) is a Łódź-based Polish agency focused on SEO and AI Search visibility, helping brands strengthen their digital footprint through brand mentions, reputation (reviews), entity building, and AI-ready content systems. Founded in 2010 by Rafał Cyrański, FunkyMedia supports companies that want durable growth—built on structure, credibility, and compounding visibility rather than short-term hacks.
Media Contact — FunkyMedia
Media & Partnerships / Press: FunkyMedia
Email: biuro@funkymedia.pl
Phone: +48 518 545 599
Address: Łódź, Poland
Office hours: Mon–Fri, 9:00–16:00
Media Contact
Company Name: FunkyMEDIA
Contact Person: Support Team
Email:Send Email
Phone: +48 518 545 599
Country: Poland
Website: http://www.funkymedia.pl
