The U.S. floral gifting market is on a strong growth trajectory, valued at USD 12.18 billion in 2024 and projected to reach USD 16.81 billion by 2030, growing at a CAGR of 5.52%, according to Arizton. This expansion is fueled by rising demand for personalized gifting experiences, the convenience of online platforms, and the adoption of innovative technologies in floral arrangements. Flowers remain a favored choice for birthdays, holidays, weddings, and corporate events, with consumers increasingly seeking unique, tailored bouquets that add a personal and memorable touch to every occasion.
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Report Summary:
Market Size (2030): USD 16.81 Billion
Market Size (2024): USD 12.18 Billion
CAGR (2024-2030): 5.52%
Historic Year:2 021-2023
Base Year: 2024
Forecast Year: 2025-2030
Market Segmentation: Occasion, Platform, Product, and Purchase Option
Why are Consumers Choosing Personalized and Sustainable Flowers?
The U.S. floral gifting market is evolving as consumers increasingly seek unique, personalized arrangements tailored to specific occasions. Personal and self-gifting now account for the largest market share of over 58%, highlighting the growing focus on meaningful and memorable gifting experiences. Today’s buyers, particularly Gen Z and millennials, are gravitating toward custom bouquets, tailored messages, and specialized packaging, while sustainably sourced flowers and eco-friendly packaging are emerging as key differentiators, appealing to environmentally conscious consumers. These trends reflect a market that is experience-driven, adaptable, and aligned with evolving consumer values, signaling strong growth potential and a shift toward more deliberate, sustainable, and memorable gifting practices.
Growth and Innovation: Key Moves Shaping the U.S. Floral Market
- 1-800-Flowers: Expands reach with budget-friendly offerings like “Bouquet of the Month” and strengthens customer acquisition through targeted media, direct marketing, PR, and strategic partnerships.
- FTD: Leverages technology and e-commerce to simplify online ordering, enhancing customer convenience and engagement.
- Teleflora: Builds a wide florist network, partnering with over 10,000 florists in North America and 20,000 globally, ensuring efficient and reliable delivery.
Competition Heats Up: 20% of Companies Choose Non-Floral Gifts Over Flowers
The way Americans gift is changing, with chocolates, personalized items, and tech gadgets increasingly joining flowers as top choices. Corporate gifting patterns reflect this trend, with nearly 20% of companies now spending over USD 1,000 on client gifts during the holidays, often choosing items that combine practicality, personalization, and lasting impact. Leading brands like Amazon and Apple are responding with custom-branded smart devices and premium gift boxes, offering functional, memorable experiences that often outlive traditional floral gifts. This shift opens opportunities for flowers to reinvent themselves through unique, personalized, and experience-driven offerings, ensuring they remain a valued and impactful choice in an increasingly diverse gifting landscape.
California, Washington, and New York: The States Setting the Standard for U.S. Floral Gifting
The U.S. floral gifting market varies across regions, with California, New York, and Florida driving demand during peak seasons such as Valentine’s Day and Mother’s Day. The Midwest and South are also seeing growing interest, especially in suburban and rural areas, where flowers are popular for home décor and local celebrations. California leads the cut-flower market, producing high-quality blooms like lilies, tulips, iris, ranunculus, and snapdragons, and accounts for 60% of U.S. cut-flower sales. Washington State has become a notable player, with renowned tulip and daffodil farms and skilled growers delivering fresh, long-lasting flowers. These regional strengths highlight a diverse and evolving U.S. floral market, driven by both premium quality and local expertise.
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Key Company Profiles
- FTD, LLC
- 1-800-FLOWERS.COM, INC.
- Telefora
- From You Flowers, LLC
Other Prominent Vendors
- Avas Flowers
- Benchmark Bouquets
- BloomNation, Inc.
- BloomsyBox
- Blooms Today
- Farmgirl Flowers, INC
- FLoom LTD.
- Flora2000.com
- FloraQueen
- Flowerpetal.com
- JUST FLOWERS DOT COM
- The Flower Shop
- The Bouqs Company
- UrbanStems
- Gotham Florist
- H.Bloom
- Venus et Fleur
- Florists.com, LLC
- 1st in Flowers!, LLC
- Kremp Florist & Flower Delivery
- Send Flowers
- Global Rose
- Winston Flowers
- The Sill, INC.
- Farm Fresh Flowers
- Enjoy Flowers
- Freytag's Florist
- McShan Florist
- Phoenix Flower Shops
- U.S. Retail Flowers Inc.
- Fifth Ave Floral Co.
- The Flower Shop Atlanta
- Phillip's Flowers & Gifts
- InBloom Flowers
- Albuquerque Florist
- Bokay Florist
- Flowers4Dreams LLC
- Flowers of the Field
- Alyeska Farms
- Wood's Flowers and Gifts
- Azelly Flowers
- Rainbow Florist & Delectables
- Roberts Floral & Gifts
- Petal+Eon
- Miami Flowers Design
- Peachtree Petals
- Crowley House Flower Farm
Market Segmentation & Forecast
Occasion
- Personal & self-gifting,
- Wedding
- Corporate
- Sympathy
Segmentation by Platform
- Offline
- Online
Product
- Bouquets & Arrangements
- Stems
Purchase Option
- One-time purchase
- Subscription
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What Key Findings Will Our Research Analysis Reveal?
- How big is the U.S. floral gifting market?
- What is the growth rate of the U.S. floral gifting market?
- What are the significant trends in the U.S. floral gifting market?
- Who are the major players in the U.S. floral gifting market?
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