There’s no limit to the amount of content users can find on the Web; from blogs to tweets to YouTube videos, there is an unending supply of information, entertainment, and advertisement—much of it produced by businesses and brands. However, not all of this content is created equal. Some marketing content proves wildly successful, and some falls flat. In a new statement to the press, Grammar Chic, Inc. highlights a critical distinction between effective and ineffective content—and that’s emotional intelligence.
“In content marketing, it’s crucial to create a strong emotional relationship between your target audience and your brand,” comments Amanda Clark, founder and CEO of Grammar Chic, Inc. “If you want your content consumers to remember your brand and to develop any kind of loyalty to it, it’s vital that you make them feel something.”
In other words, good content marketing requires emotional intelligence—but what does this mean, exactly? “First, note that serious emotions—be it sadness or bewilderment—can create a deep and subconscious emotional relationship,” says Clark. “It’s tempting, in our meme-driven environment, to assume that good content is light-hearted and funny—but actually, pulling at the heart strings can be just as powerful, if not more so.”
With that said, positive emotions are also important. “If you can stir warm, happy feelings, that increases the odds that your content gets shared,” Clark affirms. “Something as simple as an image that includes bright, shining faces can go a long way.”
For the most part, any kind of emotional response is useful—but there’s one feeling that Clark says businesses should shy away from. “Puzzlement is one thing to steer clear of,” she says. “You don’t ever want your content to leave your audience feeling uncertain or confused. That’s one emotion that can actually detract from your brand’s favorability.”
Emotional intelligence should be foundational to any content creation efforts, Clark concludes. “When you create a piece of content, start by listing your goals—and then ask yourself what kind of emotions you should evoke in order to achieve those goals,” she notes. “Always create content with human feelings in mind.”
Grammar Chic, Inc. assists businesses and brands in developing and executing content strategies that are goal-oriented and emotionally-driven. More information about Grammar Chic, Inc. and its content marketing services can be found online at www.grammarchic.net.
ABOUT:
Grammar Chic, Inc. is a full-service writing company based in Charlotte, North Carolina. The company boasts a team of in-house writers and editors, providing diverse services in content marketing, copyediting, resume writing, and beyond.
More information about Grammar Chic can be obtained by calling (803) 831-7444 or visiting at www.grammarchic.net.
Additionally, the company can be reached via Facebook or on Twitter @GrammarChicInc.
Media Contact
Company Name: Grammar Chic, Inc.
Contact Person: Amanda Clark
Email:Send Email
Phone: 803-831-7444
Address:3499 Fallowbrook Forest
City: York
State: SC
Country: United States
Website: http://www.grammarchic.net
