The 6 Billion Dollar greeting card industry creates a disposable product that are enjoyed briefly, then most often thrown away. Clards change that with guilt-free greetings by combining a heartfelt greeting with long lasting, washable, cleaning cloths, creating a new category designed for households that want sustainability without sacrificing joy.
Soak iT Up’s momentum has been accelerated by several notable recognitions: International Housewares Association recognition: Clards were recognized by the International Housewares Association as a trend-setting innovation, a signal that carries weight with retailers, distributors, and housewares buyers seeking products that align with sustainable living. Tory Burch Foundation Fellowship: Soak iT Up founder was selected as a Tory Burch Foundation Fellow, joining a national cohort of women entrepreneurs recognized for innovative business models and potential for meaningful impact. The fellowship provides mentorship, resources, and visibility to founders solving real problems with scalable solutions. Brooklyn Brewery Calling All Makers Entrepreneur Award: The award celebrates makers who bring originality and craftsmanship to their work. Clards stood out for combining design with real function. Clards are made from absorbent sponge cloth (natural cellulose and cotton) and printed with minimal production process and waste.
What are Clards? Clards are a patented product and the first greeting card made from European sponge cloth. Each one arrives as a visually appealing card with a genuine greeting message. After the recipient enjoys the sentiment and handwritten note, it transitions into daily household use as a reusable cleaning cloth. It handles spills, wipes surfaces, and tackles everyday messes with impressive absorbency. When it eventually wears out after months of use, it can go into the compost bin rather than the trash.
This lifecycle stands in stark contrast to traditional greeting cards, which are typically discarded within a week of receipt and contribute to the waste footprint of the multi-billion-dollar card industry.
Clards reduce waste in two places: a greeting card that would otherwise be thrown away, and the ongoing use of disposable paper towels at home. One Clard can replace up to 3,000 paper towels over time, depending on how it’s used.
With a protected patent, growing consumer enthusiasm, and third-party validation from respected organizations, Soak iT Up is expanding distribution and inviting retailers and customers to rethink what a “card” can be.
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Company Name: soakitup.shop
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Website: http://Soakitup.shop