From the tennis courts of Chuvashia to groundbreaking sports science research, Artem Shishin is shaping the future of athletic development and youth coaching.
Photo Credit: Elena Maseeva
In the world of sports, where performance is often measured in seconds and centimeters, it’s easy to overlook the minds behind the training - the strategists, educators, and researchers shaping tomorrow’s athletes. One of these visionaries is Artem Shishin, a tennis coach, certified PTR professional, and an accomplished sports scientist whose work is helping redefine how young athletes are trained, nourished, and managed.
Born on February 1, 1993, in Novocheboksarsk, Russia, Artem’s journey in sports began at the age of ten, but his career would go far beyond the baseline of the tennis court. His academic background includes graduating from the Russian State University of Physical Education, Sport, Youth and Tourism, where he honed his skills as a physical culture instructor. His professional certifications include extensive international training in Croatia and specialized modules such as PTR 10s and “100 Problems and Solutions in Shot Analysis,” focusing on youth athlete development.
A Dual Career: Coach and Scientist
While Artem’s career as a tennis coach is decorated with regional victories and teaching milestones, his unique strength lies in his ability to bridge theory and practice. His research offers insights into how scientific principles can dramatically improve outcomes for young athletes.
One of Artem’s key contributions is his comparative study on training programs for young track and field athletes, a work that analyzes the effectiveness of various coaching methodologies at the early stages of sports development. The study emphasizes a critical problem in youth athletics: inconsistent or poorly structured training during foundational years. Through an evidence-based approach, Artem proposes a reimagined model of athlete development - one that balances general physical preparation with early technical instruction.
The research meticulously evaluates factors such as age-specific physical development, progressive workload planning, and multi-sport exposure. Artem’s conclusion? The most successful athletes are nurtured through a diverse and adaptive training model, not one-size-fits-all regimens.
Pioneering Sports Nutrition for Endurance
Artem’s curiosity doesn’t stop at training strategies. In his second major work, he delves into sports nutrition, specifically tailored for long-distance runners. The research investigates how nutrition should be adjusted across different phases of an annual training cycle to support endurance, recovery, and peak performance.
According to his findings, a personalized, scientifically optimized diet - rich in carbohydrates during certain windows, and protein-focused during recovery - can significantly improve an athlete's ability to perform and sustain high-level training. By integrating theories from global sports dietetics with practical trials, Artem creates detailed nutrition models that coaches and athletes can actually implement.
This nutritional framework considers everything from glycogen resynthesis timing to micronutrient needs, making it not just theoretical but deeply applicable. The study even experiments with ergogenic diets and sports supplementation, testing how these elements affect biochemical recovery and long-term stamina in endurance athletes.
Investigating Fitness Club Management
Not content with just athlete development and nutrition, Artem has also published a third research project - this time on the management of fitness clubs in Russia. Through comparative analysis of two facilities (Spartak Master and DYuSSh #1 in Novocheboksarsk), Artem explores how managerial decisions impact service quality, customer satisfaction, and business growth in the sports industry.
His recommendations focus on customer experience design, employee training, and strategic pricing models - elements that often get overlooked in sports club operations. His work signals a much-needed evolution in how Russian fitness institutions are run, offering a roadmap for merging commercial success with public health benefits.
Community Impact and Mentorship
Artem is more than a researcher - he’s a dedicated mentor and regional leader. He served as a coach and program developer at the Olympic Reserve Sports School #3, where his scientific insights directly influenced youth training protocols. Many of his students have gone on to win local competitions, and his programs have become blueprints for other coaches in the region.
He also plays a significant role in the Tennis Federation of the Chuvash Republic, where he helps organize tournaments and promote tennis as a sport of inclusion and development for young athletes. His popular master classes - held across Russia and internationally - are known for blending theory with engaging, on-court learning.
Gratitude and Legacy
Artem credits much of his success to his mentors and family. He expresses deep gratitude to Roman Prokhorsky, who supported him in organizing events and data collection, and to his first coach, Natalia Prokhorskaya, who instilled in him the discipline and passion for tennis. Most importantly, he thanks his mother, Elvira Shishina, for inspiring his lifelong love of sports.
Conclusion
In a country known for producing world-class athletes, Artem Shishin stands out as someone shaping not just performances, but the very infrastructure of athletic success. His ability to fuse academic rigor with practical coaching makes him one of the most promising figures in modern Russian sports science - a leader not just on the court, but in the lab and classroom as well.
Artem’s Instagram: @artem_tennis8
Contact: sport.artem8@gmail.com
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