Wappingers Falls, NY - Nov 6, 2025 - Mexicali Blue, a top-rated Mexican restaurant and happy hour destination in Wappingers Falls, New York — with more than 803 Google reviews, today announced the launch of its newest in-store promotion, the “El Diablo Grande Challenge.” The challenge invites guests, competitive eaters, and content creators to attempt to finish a six-pound burrito in 25 minutes under structured, on-camera conditions.
“This challenge was created to be memorable, competitive, and highly shareable,” said a Mexicali Blue spokesperson. “We wanted something that reflects the energy of our restaurant and gives people a reason to come in, film, and tell their friends. It’s the biggest burrito challenge we are aware of in the Hudson Valley, and we built it to be filmed for TikTok, Instagram Reels, and YouTube Shorts.”
The challenge is available during normal business hours, with earlier seatings recommended to allow staff to assist with filming.
Challenge Details:
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Name: El Diablo Grande Challenge
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Entry Fee: $55
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Time Limit: 25 minutes
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Objective: Finish the entire burrito without assistance or breaks
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Location: Mexicali Blue, Wappingers Falls, NY
If the participant completes the challenge within the time limit, the meal is free and the participant receives a $50 Mexicali Blue gift card, along with a photo on the restaurant’s Wall of Fire and the honorary title “El Diablo Slayer.” Participants who do not complete the challenge will be featured on the Wall of Shame and the standard $55 entry fee will apply.
What Is in the El Diablo Grande
The El Diablo Grande is a chef-crafted, large-format burrito prepared to be visually compelling for social media.
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4 flour tortillas fused into one large wrap
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Approximately 5 pounds of total ingredients, including:
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1 ½ of carne asada
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1 ½ of slow-braised BBQ Brisket
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1 pound of Mexicali rice, black beans, and queso
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1 pound of toppings, including pico de gallo, guacamole, sour cream, jalapeños, and ghost pepper hot sauce
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Finished with molten queso, a jalapeño garnish, and ghost hot sauce for presentation
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Plated in a “volcano-style” format intended for on-camera content
Official Rules
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Participant must finish 100 percent of the burrito within 25 minutes.
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No bathroom breaks or outside assistance are permitted during the challenge.
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Water may be consumed during the attempt.
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The challenge must be filmed. Participant may film it personally or an authorized Mexicali Blue staff to record the attempt for marketing, social media, or promotional purposes.
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Participant agrees to allow Mexicali Blue to use challenge footage, name (or nickname), and image for marketing or promotional use.
Prizes and Outcomes
Successful completion (within 25 minutes):
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Entry meal is comped (no charge)
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$50 Mexicali Blue gift card
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Photo and nickname added to the Wall of Fire
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Honorary title: “El Diablo Slayer”
Unsuccessful attempt:
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Participant is added to the Wall of Shame with a “El Diablo Wins Again” caption
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Staff announces the result in-store
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Entry fee of $5 remains in effect
Social Media and Content Creation
Mexicali Blue will encourage participants to post their attempts using the following campaign tags:
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#ElDiabloChallenge
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#MexicaliBlue
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#HudsonValleyEats
Restaurant staff can help stage the challenge, provide an introduction on camera, and time the attempt to create content suitable for short-form video platforms.
Optional Challenge Variations
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Inferno Mode: Adds additional ghost pepper capsasan hot sauce. If completed, the prize-level gift card increases to $75.
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Two-Person Version: Two participants may split a 6 pound burrito; however, the time limit is reduced to 15 minutes.
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Monthly Leaderboard: The fastest successful finisher in a calendar month may be awarded additional in-house prizes such as a free taco, for a week.
Restaurant Information
Mexicali Blue – Mexican Restaurant & Happy Hour Wappingers Falls, NY
Hours of Operation:
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Monday: 11:30 a.m. – 8:00 p.m.
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Tuesday: 11:30 a.m. – 8:00 p.m.
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Wednesday: 11:30 a.m. – 8:00 p.m.
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Thursday: 11:30 a.m. – 8:00 p.m.
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Friday: 11:30 a.m. – 9:00 p.m.
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Saturday: 11:30 a.m. – 9:00 p.m.
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Sunday: 11:30 a.m. – 8:00 p.m.
Happy Hour: Monday–Friday, 3:00–6:00 p.m.
Reservations for the challenge or media recordings are recommended, especially for creators or local media who wish to film on-site with staff support.
For Media, Influencers, and Competitive Eaters
Mexicali Blue is inviting local press, Hudson Valley food bloggers, social media creators, and competitive eaters to schedule a challenge slot for coverage or content production.
To schedule or request media access:
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Direct message Mexicali Blue on Instagram, or
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Call the restaurant during business hours and request an “El Diablo Grande Challenge” time slot.
About Mexicali Blue
Mexicali Blue is a locally owned and operated southwestern Mexican restaurant in Wappingers Falls, New York, known for its scratch-made cuisine, bold flavor profiles, and community-driven atmosphere. With more than 803 Google reviews, Mexicali Blue has built a reputation in the Hudson Valley for high-quality food, consistent service, and an active social media presence. The restaurant offers lunch, dinner, and weekday happy hour, and routinely launches in-house promotions designed to engage customers and attract new guests.
Media Contact
Company Name: Mexicali Blue
Email:Send Email
Phone: (845) 324-7656
Address:1571 US-9 Suite 4
City: Wappingers Falls
State: NY 12590
Country: United States
Website: https://mexicali-blueny.com/