Sweeter, a New York City-based experiential marketing company, partnered with CAVA (@cava) to launch a multi-city activation introducing the brand’s new chicken shawarma pita. The tour spanned four major markets: New York City, Washington DC, Atlanta, and Dallas, connecting directly with guests through a high-impact consumer engagement campaign.
At the center of the activation was a fully branded food truck, fabricated and managed by Sweeter to highlight the new menu item. The truck served as both a mobile kitchen and a branded experience hub, bringing CAVA’s Mediterranean flavors directly to consumers in a format designed for visibility, efficiency, and interaction. Over the course of the tour, more than 4,000 chicken shawarma pita samples were distributed to both existing brand loyalists and new audiences, giving each guest a hands-on opportunity to experience the product.
Sweeter managed every detail of the activation from start to finish, ensuring that each market stop was executed with precision. This included securing permitting in every city, coordinating food preparation of CAVA’s menu item, staffing with trained brand ambassadors, overseeing on-site security, and managing full logistics and tour operations. By handling the complete scope of the campaign, Sweeter ensured that the brand was represented consistently and professionally across multiple markets.
As part of its expertise in food truck marketing, Sweeter designed the mobile activation to maximize reach and audience engagement. The branded food truck became more than a distribution point; it functioned as a centerpiece that drew attention, facilitated interaction, and encouraged trial of the new menu item. Guests were able to enjoy CAVA’s chicken shawarma pita in a dynamic setting while engaging with the brand directly. Each tour stop was structured to balance efficient product sampling with meaningful consumer experiences.
The multi-city CAVA activation illustrates Sweeter’s ability to deliver impactful campaigns at scale. By coordinating complex logistics, ensuring operational excellence, and creating an engaging consumer experience, Sweeter provided CAVA with a platform to showcase its newest menu innovation while strengthening brand recognition across four major urban markets.
This campaign also reinforced the value of mobile brand experiences in creating direct consumer touchpoints and building loyalty. Guests were not only introduced to a new menu item but were able to experience the values of freshness and flavor that define the CAVA brand.
The success of this tour highlights Sweeter’s position as a trusted experiential marketing company, capable of managing large-scale activations that combine creative design, logistical expertise, and flawless execution. Through mobile experiences like this branded food truck tour, Sweeter continues to set the standard for immersive brand engagement.
About Sweeter
Sweeter is at the forefront of creating innovative and memorable experiential marketing campaigns that resonate with audiences and build lasting brand loyalty. With a focus on creativity, innovation, and comprehensive service, Sweeter continues to set the standard for excellence in the experiential marketing industry.
For inquiries and partnership opportunities, please contact kim@wearesweeter.com.
Images Source: We Are Sweeter
Media Contact
Company Name: We Are Sweeter
Contact Person: Kim Healing
Email:Send Email
Phone: (212) 888-6633
Address:685 1st Ave.
City: New York
State: NY
Country: United States
Website: www.wearesweeter.com
