Dubai, UAE - The CEO Maker, led by leadership strategist and speaker Lara Khouri, has been selected to deliver specialized coaching programs for government leaders focused on purpose-led transformation. The initiative aims to help senior decision-makers connect their intrinsic purpose energy with the broader mission of public service, fostering authentic leadership and sustainable impact.
The CEO Maker, created by leadership strategist Lara Khouri, is only three years old yet is already having a profound impact on executives and high-potential leaders who have participated in its journey. By equipping leaders to align who they are with how they lead, the program is redefining the future of human-first executive transformation.
What Happened
Government leaders often step into their roles with a deep desire to serve citizens and contribute to societal well-being. However, over time, the weight of bureaucracy, shifting priorities, and competing demands can dilute that original drive. The CEO Maker — co-developed by Lara Khouri and Rajeev Daswani — will now work with high-level officials to help them rediscover and align with their purpose energy: the instinctive force that guides how each individual naturally contributes to their community or society at large.
Khouri explains that purpose energy is not the broad statement “I want to make the world a better place,” but rather the specific way each person is wired to make that happen. For example, her own purpose energy is “to show people how to be the best version of themselves.” This personal blueprint, once understood, can profoundly influence how leaders approach their work.
Why It Matters
Living and working in alignment with one’s purpose energy is key to deep, lasting fulfillment. Even when people are unaware they have this energy, it continues to shape their experience — often explaining why leaders may feel unfulfilled or disconnected despite career success.
For government leaders, aligning personal purpose with the greater good can boost motivation, resilience, and productivity across entire teams. A well-known Harvard study (1978) demonstrated that giving people a reason significantly increases their likelihood of taking action — a principle that directly applies to leadership engagement and effectiveness.
“Leading with purpose is the first step toward leading authentically,” says Khouri. “When leaders operate from their core purpose, they inspire trust, create stronger connections, and drive meaningful change.”
The Bigger Picture
The program integrates The CEO Maker’s leadership development methodologies with tools designed to uncover and activate purpose energy. By helping leaders articulate and live their personal purpose within their professional role, the coaching supports authentic decision-making, values-driven strategy, and cultural alignment in public institutions.
This latest government engagement builds on The CEO Maker’s track record of working with both public and private sector organizations to deliver leadership transformation from the inside out. With programs already impacting leaders in the GCC and now expanding beyond the region, Khouri’s vision is to see purpose-led leadership become a standard across global institutions.
About Lara Khouri
Lara Khouri is a leadership strategist, speaker, and co-founder of The CEO Maker, a leadership accelerator serving government, semi-government, and private sector organizations. With deep expertise in culture transformation, CX/EX strategy, and internal alignment, she works with senior leaders and high-potential executives to elevate leadership capacity across functions. Her frameworks help clients unlock clarity, scale culture, and create human-first systems that move teams and organizations forward. She is also the creator of The CEO Maker, a methodology designed to support emerging and established executives in redefining how they lead by first aligning with who they are.
For more information, visit ceo-maker.com or connect with Lara Khouri on LinkedIn.
Media Contact
Company Name: The CEO Maker
Contact Person: Lara Khouri
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Country: United Arab Emirates
Website: https://ceo-maker.com