Email marketing is one of the most tried and tested avenues for building a customer base. But you won’t reap the benefits right after sending out emails to your mailing list. In fact, it’s also important to keep track of your performance, personalize your campaign, and come up with compelling subject lines to ensure higher open rates.
In this article, we’ll cover the best email marketing platforms that can help you achieve your marketing goals with ease. These tools are not only user-friendly but also work for different types of users, budgets, and expertise.
If you’re set to optimize your email marketing strategy, let’s dive in!
Why Use an Email Marketing Tool for Your Brand?
An email marketing tool won’t just help you out with sending out emails. In fact, investing in this beneficial tool can help you come up with more compelling campaigns and carry them out successfully.
Below are some of the reasons you should invest in an email marketing tool for your brand:
1.Drag-and-drop editor
In the past, designing email marketing campaigns was a more complicated task. Not only did you have to be familiar with basic coding, but you would also have to design your emails from scratch.
With an email marketing tool, you can get access to a more user-friendly drag-and-drop editor where you can build your own email campaigns hassle-free.
2.Templates
Whether you’re designing an email campaign to promote a new product or for an upcoming Black Friday sale, email marketing tools are equipped with an extensive library of free-to-use templates for various niches. Simply browse through some templates, choose a design, and customize to your liking!
3.Scheduling tool
With email marketing, it’s crucial to be consistent. But with so many different matters to keep in mind, replying to your email list is the least of your problems. With a scheduling tool, you can rest easy knowing that your subscribers are actively receiving updates on your latest promotions, even if you don’t manually update them yourself.
4.Performance reports
How do you ensure that your email marketing strategy is actually working? With an email marketing tool, you can get access to real-time performance reports and brand monitoring tools that help you understand which strategies are effective versus ones that are not.
Best User-Friendly Email Marketing Platforms in 2025
For your easy reference, we’ve compiled the top user-friendly email marketing platforms below and their different key features, pros and cons, and recommended user types:
1.MailerLite
Overview
MailerLite is an email marketing platform known for its simple and easy-to-navigate interface. With MailerLife, even small businesses or beginner marketers can get access to the most basic email marketing features, including a landing page builder.
Key features
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Email automation based on sequences
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A/B split testing for testing email variations
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Landing pages for specific campaigns
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Website builder for brands
Pros
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User-friendly interface
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Cheaper pricing plans
Cons
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Limited analytics features
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Limited integrations with external tools
Best for
MailerLite is one of the more affordable email marketing tools on the market, making it a good option for individual creators or small teams looking for a basic email marketing tool. While not the best tool for creating customized email campaigns, MailerLite’s overall marketing features may suffice for beginner users.
2.Moosend
Overview
Moosend is an email marketing platform catering to various types of businesses for building email campaigns. Similar to other tools, Moosend offers a built-in email editor as well as detailed analytics for more in-depth performance reviews.
Key features
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Transactional emails for automated messages
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SMTP server for email send guarantee
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Subscription forms for collecting information
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Custom-coded templates for customized emails
Pros
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Comprehensive analytics features
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Advanced automation tools
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Ideal for large/growing businesses
Cons
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No free version
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Limited integrations available
Best for
Due to its advanced analytics tools, Moosend is an ideal choice for e-commerce businesses and large teams looking for a comprehensive email marketing tool. Moosend offers generally affordable pricing plans, but does not offer a free version for testing.
3.Omnisend
Overview
Omnisend is another email marketing platform that offers email, SMS, and automation features. While slightly more pricey compared to other tools, Omnisend does offer one of the comprehensive multi-channel marketing capabilities, perfect for large businesses and established brands.
Key features
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250+ email templates
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Pre-built workflows and segments
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Popups, signup forms & landing pages
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160+ integrations
Pros
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Ideal features for e-Commerce brands
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Multi-channel marketing features
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Strong sales tracking features
Cons
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Generally not recommended for smaller businesses
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Steeper learning curve
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Limited customization for email campaigns
Best for
Omnisend is an email marketing tool with features best suited for large e-commerce-type businesses. Due to its multi-channel marketing features, the tool can cover both SMS and push notifications for brands looking for a more comprehensive digital marketing approach.
4.PosterMyWall
Overview
PosterMyWall is an all-in-one social media management, marketing, and design tool. With PosterMyWall, users can get access to the most user-friendly email marketing features, perfect for various types of campaigns.
Key features
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AI writer for email subject lines
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4,570+ email templates for various niches
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Sign forms
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Run email campaigns
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Custom email address for sending email campaigns
Pros
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Affordable and generous pricing plans
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Beginner-friendly interface
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Comprehensive AI tools for content creation
Cons
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Not suitable for large agencies and teams
Best for
PosterMyWall is an ideal tool for most users, but especially for small businesses and startups looking for an affordable yet comprehensive email marketing tool. All accessible on an easy-to-navigate interface, PosterMyWall allows users to plan, design, and schedule different email campaigns simultaneously and compare performance metrics to ensure that campaigns are effective.
Top Email Marketing Platforms: Pricing Guide
For a quick guide on the different pricing plans and inclusions of each email marketing tool, we’ve compiled a simple reference table below:
| Tool | Free inclusions | Pricing (monthly) | Trial period |
| MailerLite | ☑️Email automation builder ☑️10 landing pages ☑️Comparative reporting | ☑️Growing Business (starts at $10) ☑️Advanced (starts at $20) | ☑️14-day free trial |
| Moosend | ❌Free trial only | ☑️Pro (starts at $9) | ☑️30-day free trial |
| Omnisend | ☑️Up to 500 emails per month ☑️Automation workflows ☑️Segmentation | ☑️Standard (starts at $16) ☑️Pro ($starts at $59) | ☑️30-day free trial |
| PosterMyWall | ☑️4,570+ free email templates for various niches ☑️User-friendly drag-and-drop editor ☑️Free standard quality images ☑️ Business profile | ☑️Premium ($9.95) ☑️Premium Plus ($29.95) | ☑️14-day free trial |
Which is the Best Email Marketing Tool for Small Businesses?
Whether you’re an individual creator, small business, or startup, we highly recommend checking out PosterMyWall for its beginner-friendly yet comprehensive marketing features. With PosterMyWall, users can easily automate and schedule emails for various campaigns—no prior marketing experience required.
Not only that, but PosterMyWall also offers a built-in drag-and-drop tool for designing email campaigns with ease. Users simply need to browse through the app’s 4,570+ email templates, select their preferred design, and customize according to their specific needs.
Take Your Email Marketing to the Next Level
By leveraging strategies like using an email marketing tool, you can come up with compelling campaigns to achieve your marketing ROI. Whether you’re an individual creator, small business owner, or startup, these tools can help you fulfill your marketing goals without the need for complicated features or a hefty marketing budget.
If you’re set to take your email marketing to the next level, check out one of these tools, design your own email campaigns, and start building your customer base today!
Media Contact
Company Name: Postermywall
Email:Send Email
Country: United States
Website: https://www.postermywall.com/