UK – December 20, 2014. Securing investment can be difficult, especially if you are a start-up where the risks are so high. With investors becoming increasingly scrupulous about where they invest, start-ups are having to change their outreach tactics to pull in lucrative investors who can move a project from concept to reality. Start-ups already have online platforms to generate new investment, but it has become obvious for larger start-ups that the need for human interaction is key to securing the big money.
Early investment can be crucial to the success of a project. The challenge start-ups face is convincing potential investors in them and their idea. Achieving this online is difficult and it is much easier to do it in person. Live events, such as conferences, add an extra ingredient to a start-up pitch that take it from good to excellent and could provide the encouragement that is needed for investors to invest.
In a recent article The Next Web, Scott Gerber says that "one business resolution worth keeping is making a commitment to attend more in-person networking and education events. For entrepreneurs in and around the tech industry, conferences are an excellent way to get up to speed on the latest developments, find great new services, and get a read on potential clients and customers — plus, you never know who else you’ll meet."
There are plenty of great conferences that start-ups can attend such as CES for consumer electronics, Seedstars for World for emerging markets, Finovate for finance and FutureEverything Festival for digital culture. Whilst these world renowned conferences are the ideal platform for entrepreneurs and start-ups, they can sometimes prove too diluted. Without effective targeting, a start-up can become lost among a sea of other brands. As such, it isn't just the most popular conferences that entrepreneurs should be attending.
According to Ms Ellrott of RIBA Venues, start-ups are increasingly running their own conference to promote themselves and generate investment that they require. "If you look at CES (The Consumer Electronics Show), there are hundreds of multi-national brands there and standing out can be incredibly difficult. For this reason, start-ups are beginning to create their own conferences which are much more targeted. It is very difficult to get someone to trust you and your beliefs if they have never met you before.”
Combined with the internet, small conferences set up by start-ups can be hugely influential. With good PR, they can attract hundreds of potential investors and it can be the boost that start-ups need.
RIBA Venues can help with all of your conference needs. They have a number of great conference rooms in Central London available for hire.
Media ContactCompany Name: RIBA Venues
Contact Person: Stephanie Ellrott
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Phone: 02073073888
Address:RIBA Venues, Royal Institute of British Architects, 66 Portland Place
City: London
Country: United Kingdom
Website: http://www.ribavenues.com/RIBAVenues/Home.aspx
