Tech leader Microsoft has announced the release of its newest product which is aimed at assisting small and medium enterprises. The Office 365 add-ons include email marketing, listing, and invoicing tools.
It has been reported that the said tools will be offered along with their Office 365 Premium Business Edition. They will be under a unique centralized program called Business Center. SME owners can receive updates from all their tools through the centralized system.
Microsoft has expressed its “commitment” to help small and medium enterprises to grow by offering products tailor-made for their needs. The products are said to be released in the UK, US, and Canada in the next few weeks. Businesses in Australia can expect the availability of the new products later this year.
The first software in the suite is Microsoft Listing; its purpose is to help businesses update their online listing infos. The business’ details can include anything including opening hours, locations, websites and much more.
The tool is also equipped to compare and collate various feedbacks that the business has received through different platforms. This way, it can be easier for businesses to track their marketing decisions, and react faster to customer feedbacks. By doing so, a business can increase their reputation online.
Microsoft Invoicing, the second app in the roster, is an invoicing tool designed to help SME’s process payments and issue/ create invoices through online payment gateways such as Paypal or Quickbooks.
Finally, the last tool was programmed to help SME’s with their email campaigns. Every business owner must know how valuable and what the benefits are of email listings. This software by Microsoft can help businesses create, send, and lastly track email marketing campaigns.
The tool is designed to segment customers and track the campaigns that were sent to each segment. This can be very handy for businesses as they can easily track which type of campaign sounds best for their target customers.
Helen Ahrens of Good Things Marketing said, “They’re [Microsoft] starting to realize the market for SMEs is becoming incredibly diversified, and they’re trying to become the one-stop shop for small businesses.”
According to Microsoft’s website, “Small and Medium Enterprises remain key to the UK's future prosperity; from bridging the trade gap to maximizing our ability to recruit and retain the best and brightest IT talent. Yet SMEs also need particular support; not least to ensure they have access to the kind of technology that can help them compete through greater agility and efficiency.”
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